Notice Anything Different About Us? (A Rebranding Adventure)

Mar 10, 2021Communications Strategy

Yep, REACH Strategies has a brand new look.

REACH has always believed in collaboration first. We are passionate about creating and delivering purpose-driven communications campaigns that can help make the world a better place – and we have taken great joy in traveling all over the nation to meet our partners in person. However, the pandemic has necessitated a change in how we interact with our partners and how we approach sustainability education. We at REACH love a challenge, so we’ve been on the path to providing our partners with the same great experiences – completely virtually.

With the times changing quickly, we wanted to refresh REACH’s brand impact. The communications team recognized the impact a new logo could have on our team, our partners, and our outreach, so we met with the talented designers we work with to come up with a palette, design, and process that more closely aligns with REACH’s vision for the future. Though the logo went through many iterations, we had a nearly unanimous “this is it” moment when we saw this one.

We love the motion our new logo represents and a refresh on colors highlights the underlying steel of our convictions. Whatever challenges come our way, we’re ready to meet them. In the past month alone, we have seen so many advances in the world of EVs. The last four years have been harrowing, but it looks like there’s some light at the end of the tunnel. Thanks for trusting us with your vision! There’s work to do, and we’re embracing it.

Continue Reading

Related Blogs

The Power of Storytelling in Energy Innovation Marketing

The Power of Storytelling in Energy Innovation Marketing

We agree: facts alone don’t move people; stories do. As innovations in the future of energy accelerate, we have a critical opportunity and responsibility to shift the narrative. Carbon metrics, acronyms, and abstract policy goals can no longer dominate the...

read more

More Content

What Makes a Great Community Electrification Roadmap

What Makes a Great Community Electrification Roadmap

As communities across the country move toward a more electric future, it’s worth noting that it’s not just about charging stations or electric vehicles. The story is about people. It’s about aligning technology, policy, and local ambition in a way that feels...

read more
What Makes a Great Community Electrification Roadmap

The Power of Storytelling in Energy Innovation Marketing

We agree: facts alone don’t move people; stories do. As innovations in the future of energy accelerate, we have a critical opportunity and responsibility to shift the narrative. Carbon metrics, acronyms, and abstract policy goals can no longer dominate the...

read more
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.