OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.

Electrification is Evolving
May 22, 2025 | Communications Strategy
In just the past few years, the conversation around electrification has shifted from "why" to "how" and "what's next?" This transformation is more than just a trend; it's a fundamental shift in how we move, work, and power our lives. As technology advances, public...

Strategy, Storytelling, and Sustainability: Meet Cassandra Wilson
May 14, 2025 | Meet the REACH Team
I’m Cassandra Wilson, and I’m thrilled to join REACH Strategies as a Communications Program Strategist. With a background in marketing, communications, and event management, I thrive at the intersection of strategy, storytelling, and impact. Throughout my career, I’ve...

Why We Should Treat Outreach as Infrastructure
May 14, 2025 | Communications Strategy
When we think about infrastructure, we picture roads, bridges, and power grids—critical systems that keep our communities running. But there’s another form of infrastructure that’s just as essential, especially in moments of rapid change: outreach. Outreach isn’t just...

Equity-Oriented Outreach & Diversifying Audiences
Apr 29, 2025 | Communications Strategy
Equity-oriented outreach isn’t just about checking a box. It’s about reimagining who we center in our conversations—and why. Over the years, we’ve learned that to build more inclusive, impactful programs, you have to start with who’s at the table from the beginning....

The Power of Purpose: Why Cause Marketing is the Future of Brand Engagement
Mar 21, 2025 | Communications Strategy
In a world where values increasingly drive consumers, cause marketing isn’t just a strategy—it’s a necessity. Unlike traditional marketing, which focuses solely on product promotion, cause marketing aligns a brand with a meaningful social issue, fostering deeper...

Charging Ahead: How Communities Can Power the Future of EVs
Mar 12, 2025 | Communications Strategy
The EV landscape in the U.S. is constantly evolving, shaped by technological advancements, shifting policies, and consumer behavior. While the momentum for EV adoption remains strong, recent developments show that the transition is not without challenges. Economic...

4 Tips for Marketing Electrification Incentives
Feb 24, 2025 | Communications Strategy, Utility Landing Page
Over the past decade, government entities, utilities, and nonprofit power agencies have created an impressive array of incentives to help customers electrify their appliances, upgrade their home’s energy efficiency, and drive electric. Unfortunately, customers aren’t...

How US Communities Can Stay Competitive in the Global Race Toward Vehicle Electrification
Feb 17, 2025 | Communications Strategy
China’s recent rise to the top of the global auto export market is nothing short of extraordinary. Just 20 years ago, car ownership in China was rare, and its automaking capacity was limited. Today, China outproduces and exports more cars than any other country—a...

We’re having fun at work. Here’s how we got there.
Feb 17, 2025 | Meet the REACH Team
Asana tasks disappear at a fast clip as they’re completed. Our Slack #kudos channel is filled with compliments. Our internal calls, which only happen when necessary, are filled with laughter. We’re rolling out more varied and strategic work than ever before. In...

4 ways community choice aggregators can combat clean-energy misinformation
Feb 5, 2025 | CCA Landing Page, Communications Strategy
Now that social media companies are dismantling fact-checking, the role that valued local voices play in supporting high-quality information is becoming even more critical. Community choice aggregators (CCAs) are well-poised to use strategic communications to combat...
Other News from the REACH Team