OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
Envisioning Virtual Environment Days
Mar 23, 2020 | Messages from the CEO
In light of the continued press of disturbing public health news, we have spent the past weeks helping our partners across the country — which include some of the nation’s largest companies, public agencies, and community organizations involved in electric vehicles...
As the World Powers Ahead on Clean Energy, Will the U.S. Keep Up?
Feb 6, 2018 | Messages from the CEO
Our partners have undoubtedly been following plans from the current Administration to slash funding for federal clean energy programs by 72%. Renewable energy, energy efficiency, clean transportation programs are on the chopping block. By contrast, let’s look at how...
EV Roadmap 10 Highlights the Road to Better Transportation
Jul 14, 2017 | Sustainability News
Comedian Tig Notaro does this joke about people saying, “Can you believe it” for normal, everyday actions. An example she gives is a parent saying that their 5-year-old is about to start kindergarten. “Lacey is now 5 and is starting kindergarten this year. Can you...
The 1996 Atlanta Olympics Offers Clues About An EV Future
Jun 29, 2017 | Sustainability News
We were just in Atlanta for an EV test drive that we conducted for the Southeastern Association of Regulatory Utility Commissioners (SEARUC). We had a great time, and send a warm shout out to our friends at Plug In America, the Southern Alliance for Clean Energy, and...
MASS DRIVE CLEAN 2017 Kick-Off Event
May 17, 2017 | Sustainability News
As the wind picked up and the rain became a spitting mist, nothing could keep the smiles off of everyone’s face or wane the excitement that buzzed around the Biogen campus in Weston, Massachusetts as electric vehicles and bicycles arrived for the kick-off event for...
Supporting Community Groups in Our Own Backyard
Apr 17, 2017 | Communications Strategy
Through the course of our work, we partner with organizations throughout California and the U.S. whose missions touch issues and policy on a global scale. Every so often, we are fortunate enough to have an opportunity to tend to the garden in our own backyard by...
Test Driving Electric Vehicles in Palo Alto
Apr 3, 2017 | Communications Strategy
Even as someone who loves to read, I have to admit that words can often pale in comparison with the real experience. While stories can evoke emotions, experiences make lasting impressions and memories guide future actions. I have the opportunity to watch this play out...
The Future of Brain Health: Technology and Science Making Breakthroughs
Mar 27, 2017 | Communications Strategy
Depression, anxiety, addiction and a host of other conditions plague millions across the U.S. and around the world. Doctors and therapists continue to work to help these patients, but university researchers and start-up technologists are hoping to accelerate treatment...
The Art of Successful Cold Calling
Mar 6, 2017 | Communications Strategy
Remember when every phone number that was deemed important you had to memorize or came in a catchy commercial jingle such as JJ Wentworth’s infamous “877-NeedCashNow” humdinger? How about when you were actually excited to get a call on your phone? In today’s world of...
Things are Getting Eventful
Feb 28, 2017 | Communications Strategy
In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact - during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during...
Other News from the REACH Team
