OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
Supporting Community Groups in Our Own Backyard
Apr 17, 2017 | Communications Strategy
Through the course of our work, we partner with organizations throughout California and the U.S. whose missions touch issues and policy on a global scale. Every so often, we are fortunate enough to have an opportunity to tend to the garden in our own backyard by...
Test Driving Electric Vehicles in Palo Alto
Apr 3, 2017 | Communications Strategy
Even as someone who loves to read, I have to admit that words can often pale in comparison with the real experience. While stories can evoke emotions, experiences make lasting impressions and memories guide future actions. I have the opportunity to watch this play out...
The Future of Brain Health: Technology and Science Making Breakthroughs
Mar 27, 2017 | Communications Strategy
Depression, anxiety, addiction and a host of other conditions plague millions across the U.S. and around the world. Doctors and therapists continue to work to help these patients, but university researchers and start-up technologists are hoping to accelerate treatment...
The Art of Successful Cold Calling
Mar 6, 2017 | Communications Strategy
Remember when every phone number that was deemed important you had to memorize or came in a catchy commercial jingle such as JJ Wentworth’s infamous “877-NeedCashNow” humdinger? How about when you were actually excited to get a call on your phone? In today’s world of...
Things are Getting Eventful
Feb 28, 2017 | Communications Strategy
In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact - during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during...
Why We Talk About Electric Vehicle Test Drives
Feb 16, 2017 | Messages from the CEO
Increasingly people are thinking about how to better promote electric vehicles at the national level and in key states. Our experience over the past few years underscores the importance of directly introducing prospective customers to these new exciting vehicles in...
Five Things To Do Before Starting A Blog
Jan 23, 2017 | Communications Strategy
With the existence of sites such as WordPress, Weebly, and SquareSpace, designing and building a blog page is simple. It’s possible to create a blog in minutes with only a few clicks. One, two, three, “Hello, World!” While bringing a blog online is easier than ever,...
We Now Look to the States to Grow Opportunity
Jan 11, 2017 | Communications Strategy
The election of Donald Trump was a shock to many American progressives who had taken for granted that policies to provide healthcare and reinforce the social safety net, to guarantee paid family leave, subsidize child care and raise the minimum wage, and to relieve...
Yes, There Is Time To Blog
Dec 19, 2016 | Communications Strategy
The process of actually writing blog content could be the biggest hurdle between an idea and a success. Content creation must be treated as a priority or there will always be a valid excuse for putting it off. Whether you manage your organization’s blog or are...
Other News from the REACH Team
