OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
Five Ideas to Engage Customers During National Drive Electric Week
As many of you may know, REACH has been in the EV arena since before the first Nissan Leaf hit the roads. One of our favorite early accomplishments was helping name National Drive Electric Week (NDEW) over a decade ago. Since its inception as a small EV...
Behind the Scenes at REACH: Summer Edition
The REACH team has been enjoying the sunshine this summer! Summertime welcomes the opportunity to catch up on all the things you miss throughout the year. For us, that means reading, watching, and listening to our favorite things. Here’s a look into what our REACHers...
Meet Michelle: More Than Just a Social Media Maverick
I have always had a strong work ethic. At the age of fifteen I found myself in college prep courses while working two part time jobs. Not because I was forced to, but because I wanted to. This drive stuck with me throughout college and grad school and has become the...
Happy Mother’s Day! A Tribute to REACH Mothers
The phenomenal mothers at REACH share some thoughts on their experiences as mothers. Erin I feel very lucky to have had flexible jobs while raising my kids. The key to balancing professional demands with family demands, for me, has been setting good expectations on...
What Happens if We Don’t Train Enough Electricians?
Recently, a New Yorker article detailed the coming shortage of electricians across America: vocational programs at high schools have largely been shuttered, electricians currently in the field are aging, and the message to high school students for decades has...
Earth Month: REACHers pay tribute to the beauty of the Earth
At REACH Strategies, our work is driven by our love for the planet and preserving its beauty. We took the opportunity to ask REACHers what they love about Earth in celebration of Earth Month. Amy Nature is where I recharge and heal. I am amazed by the complexity and...
I spent 3 days driving the Ford F-150 Lightning at the St. Louis Auto Show. It was awesome.
For the past few years our team at REACH has participated in one of our peak career activities - bringing electric vehicles (EVs) to the St. Louis Auto Show in partnership with Ameren Missouri and Ameren Illinois. The work has evolved over time, but this past year was...
Meet Stephanie: A humanitarian and advocate in all ways
I have always been compelled to help others. As a child, I was constantly helping my family and friends any time they’d ask. I’d take in stray animals, knowing I wasn’t allowed to keep them, and hide them until they were well enough to be on their own. I was the...
We donate $500K per year in support of EVs and Equity. Here’s Why.
For over a decade we've had the opportunity to be on the frontlines of the electric vehicle (EV) rollout. In 2011, when we first began the careful work of introducing the prospect of driving electric to communities across the country, EV sales accounted for just...
2022: A Year In Review
The last year marked a pivotal moment for the transition to electric vehicles (EVs) with some of the most landmark legislation ever supporting this field: the Infrastructure Investment and Jobs Act (IIJA); and the Inflation Reduction Act (IRA).At the same time, 2022...
Other News from the REACH Team